Shake Shack Taps Arby's Veteran to Lead Growth

Shake Shack has created a new Chief Commercial Officer position, appointing Inspire Brands veteran Jim Taylor to unify its marketing, culinary, and revenue strategy under CEO Rob Lynch.

• Getting the band back together: The hire reunites Taylor with Lynch; the two previously worked together at Arby's. Taylor is credited with helping drive a turnaround at the sandwich chain that resulted in 12 consecutive years of sales growth.

• Shuffling the deck: Taylor joins a C-suite in transition, following recent appointments of a new chief people officer and the company's first chief brand officer. The company is also searching for a new CFO ahead of a planned departure in March.

Shake Shack is assembling a new leadership team, betting on proven talent from larger, established chains to steer its next phase of growth and innovation.