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Shake Shack Taps Arby's Veteran to Lead Growth
Shake Shack appoints Inspire Brands veteran Jim Taylor to the new role of Chief Commercial Officer.

Key Points
- Shake Shack appoints Inspire Brands veteran Jim Taylor to the new role of Chief Commercial Officer, unifying its marketing, culinary, and revenue strategy.
- The appointment reunites Taylor with CEO Rob Lynch, with whom he previously drove 12 consecutive years of sales growth at Arby's.
- Taylor's hiring is part of a broader leadership overhaul at Shake Shack, which includes a search for a new CFO and recent appointments of a chief people officer and chief brand officer.
Shake Shack has created a new Chief Commercial Officer position, appointing Inspire Brands veteran Jim Taylor to unify its marketing, culinary, and revenue strategy under CEO Rob Lynch.
Getting the band back together: The hire reunites Taylor with Lynch; the two previously worked together at Arby's. Taylor is credited with helping drive a turnaround at the sandwich chain that resulted in 12 consecutive years of sales growth.
Shuffling the deck: Taylor joins a C-suite in transition, following recent appointments of a new chief people officer and the company's first chief brand officer. The company is also searching for a new CFO ahead of a planned departure in March.
Shake Shack is assembling a new leadership team, betting on proven talent from larger, established chains to steer its next phase of growth and innovation.




