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Coca-Cola is rolling out its 7.5-ounce mini cans as single-serve options in convenience stores, a strategic move to capture both price-sensitive and health-conscious consumers. The cans, previously only sold in multipacks, will be available individually for $1.29 starting in January.
A play for wallets and waistlines: The move targets two distinct customers: the shopper squeezed by inflation and the health-focused consumer looking for smaller portions—a trend fueled by the rise of GLP-1 drugs.
Proof in the pilot: A pilot program confirmed the strategy works, showing the mini cans drove new sales without hurting purchases of larger sizes. The company also found that over half of mini-can buyers grabbed a snack, boosting the total sale. "By introducing mini cans into that space, we’re giving shoppers more choice," said Joel Bishop, a senior executive at Coca-Cola North America.
Flavor incubator: The small cans also give Coca-Cola a low-risk way to test new products. The company will use the format to launch its new limited-time flavor, Coca-Cola Cherry Float, in February.
This isn't just about selling smaller sodas; it's about adapting to a modern retail environment where convenience, cost, and portion control are king, turning a single can into a tool for both market research and incremental growth. And in another nod to consumer demand, the company is also tapping into nostalgia by bringing back the fan-favorite Diet Coke Lime for a limited run.
